By Carisa Sumter

   It’s February people and you can’t avoid it. The word “JEWELRY” is going to be haunting you in your sleep. But what’s it going to be a Necklace, a bracelet, earrings or a ring ? Ok enliv has this one under control. This month’s fashion spotlight is:

SILVER EDGE

Located in Southern Florida one of the most fashionable spots in the U.S., SILVER EDGE specializes in exotic sterling silver and white gold collections. Their beautiful pieces are hand picked and a blend of styles from around the world including Italy, Israel, France, England, and Mexico. SILVER EDGE pieces will have people complimenting your jewelry instead of your new GUCCI outfit. Even if your not looking for jewelry the stores enticing set up will have you curiously walking in and buying something. SILVER EDGE has jewelry that defines simplicity to exotic loud pieces that get you all the attention when you hit the parties. I had the pleasure to sit down with Giselle Rami co-owner of this booming business and get the details on what the hot items are this season and advice on gifts for your valentines.

How did you get in this line of business?
A: My partner and I noticed there was a demand of this product, and we personally enjoyed sterling silver jewelry.

What’s the best part of your job?
A: That it is ever-changing.. Having the opportunity to be exposed to customers is the best part of the day. To be able to have a line of jewelry that is influenced by so many aspects of daily life, from society, climate, economy, etc. It is eternally renovating.

Any interesting stories or advice?
A: That jewelry is timeless. Many people bond through it, and others find a simple way of expressing themselves through the act of giving it. I have seen little girls bond with their grandmothers while choosing a piece of jewelry for each other. I have seen men in love struggle over the best piece that will symbolize whatever is in their hearts to their loved one. I have been lucky enough to witness many situations that make me love what I do for a living.

How would you describe your jewelry style now?
A: Classic, exotic, and tasteful.

How do you think your jewelry fashion will look in five years?
A: It will probably most be linked to fashion inclinations. We always look for unique pieces that have a sense of a soul. You will be sure to see we will still choose every piece by hand, as we have for the last nine years.

What kind of customers do you appeal to?
A: Clients with a sense of jewelry. People that enjoy quality at great value. Basically every age group.

What concerning jewelry is the hot look for the moment?
A: Large earrings, with and without stones, but also large necklaces. I also see large bangle bracelets as a hot item this next season.

What do you think is going to be the Best Seller for Valentine’s Day (Rings vs. Necklaces vs. Bracelets vs. Earrings)?
A: Definitely necklaces, for the simple reason that they are worn closer to the heart.

SILVER EDGE locations:
Dadeland Mall, Miami, FL 305.668.1797
CocoWalk, Coconut Groove, FL 305.445.1300
International Plaza, Tampa FL 813.353.1400
Centro Ybor, Tampa FL 813.242.4889